Interessante vraag van Seth Godin:
Should the New Yorker change?
For the first time in its history, the editors at The New Yorker know which articles are being read. And they know who’s reading them.
They know if the cartoons are the only thing people are reading, or if the fiction really is a backwater. They know when people abandon articles, and they know that the last 3,000 words of a feature on the origin of sand is being widely ignored.
They also know, or should know, whether people are looking at the ads, and what the correlation is between ad lookers and article readers. The iPad app can keep track of all of this, of course.
The question then: should they change? Should the behavior of readers dictate what they publish? bron
Ben nu wel heel benieuwd naar de cijfers achter de app, en wat ze er bij de New Yorker zelf mee willen. Doet ver weg een beetje denken aan het debat rondom de filterbubbel van Google.
Eli Pariser over het filtergedrag van Facebook en Google:
“It’s your own personal, unique universe of information that you live in online,” Pariser said. “What’s in it depends on who you are and what you do. But the thing is, you don’t decide what gets in, and you don’t see what gets edited out.”
Take his Facebook page, for example. Pariser used to receive comments and links from readers on both sides of the political spectrum. Then one day he noticed his conservative friends had disappeared; only links from his liberal friends remained. Facebook, without asking him, had seen that he clicked more often on links from left-leaning friends and simply edited out the rest. The site used an algorithm that hides from view the kinds of content it has determined, from your past activity, that you are less likely to interact with. bron
Dat je niet klikt betekent niet dat je de input niet waardeert, toch? Ik blijf graag op de hoogte van al mijn contacten - soms is het genoeg te weten dat iemand een bepaalde link deelt, zonder dat deze interessant of relevant genoeg is om op te klikken.
Eva Brands ('87) uit Rotterdam.
